THEIR POST-LOCKDOWN INSIGHT:
- November 2021 will be THE MOST ACTIVE SEX MONTH of the year as it marks the comeback of dating and committed couples’ intimate sex moments upon being relieved from lockdown policies. Together, they will create the biggest man-make quake ever across the country.
REFRAMING DUREX INVISIBLE’S ROLE
- Durex Invisible will maximize the intimate sex moments between dating and committed couples, those who have had to hold back on their sex lives due to the lockdown policies, with its iconic non-condom condom experience and multiple attractive year-end promotions.
CREATIVE EXPRESSION:
- As the DISTANCE barrier is lifted, couples can finally reunite after months of DIETING.
- When these HUNGRY COUPLES feed each other at the same time, they will create the most powerful and satisfying QUAKE ever.
- And the air-thin DUREX INVISIBLE will help them amplify the pleasure to its max.
KEY MASSAGE:
"DUREX INVISIBLE - TÀNG HÌNH CHO TÌNH CHẤN ĐỘNG"
(Durex Invisible – Invisible distance for a max-pleasure quake).
CREDIT:
- Client: Durex Việt Nam
- Agency: Dentsu
- Creative Director: Chú Thịnh
- Associate Creative Director: Minh Lê
- Senior Copy Writer: Khoa Nguyễn
- Art Director: Thắng Phạm
TVC
Spark the talk of “Fuel the quake” with a series of 03 videos.
The videos are episodic, but they can be independently viewed and
still deliver the message.
SOCIAL MEDIA POST
We ran social posts to support and amplify the campaign, those had a sensual, witty, and interesting tone of voice. We also used the campaign art direction, with shockwave, broken effect and 3d out of frame effect.
